SiGMA Americas 2025

Arrival of delegates

Gastronomic tour: Flavor of Brazil

Next.io: CXO Brazil 2025

Preliminary registration

Opening of a sports school for youth in São Paulo by Sigma Foundation

Cocktail reception

iGathering dinner

Sigma Awards

Transfer

Exhibition - Day 1

Parking for delegates and ticket holders

Conference - Americas 2025 - Day 1

Conference opening

Compliance in action: Key to effective regulation in Brazil

Path to interagency collaboration in regulatory promotion

Virtual casinos and fixed-odds betting: Critical analysis of Brazilian regulation

Power of rules: Next steps for confident regulation

Deciphering tax complexity of betting in Brazil

Gaming operations and lotteries in municipalities: Prospects, expectations, and impact

From regulation to certification: Standards revolution in online gaming in Brazil

Official opening

Opening ceremony of BiS SiGMA Americas - Welcome speech

Opening ceremony - São Paulo authorities and ribbon cutting

Current situation: Debates and challenges in land-based casino regulation in Brazil

Keynote - Success depends on who you compete with

CONAR and new horizons of iGaming advertising

Conscious communication: Responsible gambling campaigns that inspire

Brand value: Role of branding and advertising for successful operators

Conversion strategies: Secrets of high-performance digital media

Fireside chat - Fast and profitable scaling: How CRM, acquisition, and product work together to increase LTV and reduce CAC

Conference opening - Paulista Stage

Power of AML and KYC in iGaming protection

Disinformation and myths: Educating society about responsible gambling

Between ambitions and temptation: How match-fixing attracts young athletes

Beyond bonuses: AI and gamification strategies for sustainable retention in Brazil

CRM and retention: Best practices for building player loyalty and increasing relationship value

Centurion MMA Weigh-in

Networking with drinks

BiS Awards

iGathering dinner

Transfer

Exhibition - Day 2

Parking for delegates and ticket holders

Conference - Americas 2025 - Day 2

Conference opening - Itaim Stage

Lotteries in transformation: Traditions and innovations in Brazil's evolving gaming landscape

Current challenges of state lotteries in Brazil

Lotteries and games as economic drivers: What role will lotteries play in the country's economic landscape?

Play for good: Lotteries as funding for social initiatives for states

State and municipal lotteries: Systematic analysis of risks and opportunities

Gaming market and the fine line between legality, crime, and consumer risks

Tax incentives and taxation: How reform can transform the betting market?

Responsible gambling: Inspiring stories in the fight against gambling addiction

Conference opening - Jardins Stage

ABRAJOGO unites forces: How business-government cooperation can strengthen the iGaming market

Vital role of associations in shaping the iGaming market in Brazil

Building bridges: How associations contribute to dialogue between government and the iGaming market

Behind-the-scenes of operations: Trends and challenges of betting platforms

National streaming content law for the local market

Integrity in sports: Technologies and innovations as allies against match-fixing

Building long-term partnerships: How operators can enhance the player journey

Real-time excitement: How live games transform player experience

New era: Brazilians' behavior in the world of regulated gambling

Conference opening - Paulista Stage

Stablecoins and payment ecosystem: User acquisition, infrastructure, and regulatory barriers

AI workshop and live demonstration: Developing AI strategy for your business

How AI agents change the rules of the game for businesses

Keynote - Fighting for change: How Sigma Foundation influences sports and beyond

Poker in Brazil: Status and updates

Keynote - Best practices of responsible gambling worldwide and their application in the Brazilian market

Keynote - Best productivity practices with Meta

Is the iGaming plan in Brazil a jackpot or a risk?

Keynote - Brazilian online market in numbers

Sports betting and esports landscape in Brazil

Networking with drinks

Centurion MMA Fight

SiGMA Poker Tour Satellite Opening

iGathering dinner

Transfer

Exhibition - Day 3

Parking for delegates and ticket holders

Conference - Americas 2025 - Day 3

Conference opening - Itaim Stage

From virtual to real: iGaming and its impact on the economy and society

Behind the scenes of iGaming: Billion-dollar mergers and acquisitions

Entrepreneurship in iGaming: Role of startups in market evolution

SiGMA/AIBC Startup Pitch

Session opening

Clubs, leagues, and betting: Strategic triumvirate for the future of football

Future of iGaming: Trends, technologies, and transformations until 2050

Beyond champions: How betting transforms national sports

Sports events and sponsorship: Negotiating significant exposure and sequence

Conference opening - Paulista Stage

Professional connections: Impact of iGaming events on networking and business growth

New voices in iGaming: Transformation of influencers and brand ambassadors

Brazilian passion on social media: Driving force of iGaming success

From program to results: How major operators structure their affiliate programs

Trust networks: Role of affiliate platforms in the new era

Fake traffic: How to avoid fraud in affiliate marketing and protect the brand

Speedy operator-partner connections

Conference opening - Jardins Stage

Payment landscape in iGaming: Challenges and opportunities in the era of Pix and regulation

Financial strategies to combat unregulated market and protect legal operators

How new payment technologies transform the market

Beyond borders: How cryptocurrencies and blockchain asset management can protect Latin America's wealth

Payments under control: How operators prevent abuses and protect players

Right choice: How payment methods contribute to the success of iGaming operators

Payment fraud: How to protect operations and retain players

SiGMA Poker Tour Main Event by Jon Vlogs

Networking with drinks

iGathering dinner

Official celebration of BiS SiGMA

Departure of delegates

SPT: EGT Platinum Friday - Freeroll