SBC Summit Lisbon 2025

07:30 - 21:00

Airport Badge Collection

06:30 - 21:00

Airport Badge Collection

10:00 - 00:00

SBC Leaders Summit

12:00 - 20:00

Pre Registration Name Badge Collection

13:00 - 18:00

SBC Football Championship

06:30 - 21:00

Airport Badge Collection

09:00 - 18:00

Food Festival

11:00 - 11:45

Keynote to be announced...

11:45 - 12:30

Emerging Markets Leaders: Movers and shakers in Asia, Africa and Eastern Europe

12:30 - 13:15

Brazil Leaders Panel: The bubble that just won't burst - looking back at the launch of sports betting

13:45 - 14:30

European Leaders Panel: Old world, new way forward - how the most established brands are rethinking regulation and retention

14:30 - 15:15

US Leaders Panel: Sweeping the states - the rise of alternative betting

15:15 - 16:00

Capital Markets Leaders: the mergers and acquisitions shaping the next 5 years of gaming

16:00 - 16:45

Latam Leaders: Latin America First - the home grown operators reinventing the game

11:45 - 12:30

Africa Leaders Panel: An ever-expanding horizon

12:30 - 13:15

A Continent on the Move: Sportsbook Technology in Africa

13:45 - 14:30

Marketing to Africa: no more one-size-fits-all

14:30 - 15:15

Unlocking Africa’s iGaming Potential – Beyond Nigeria’s Dominance

16:00 - 16:45

Regulating Africa: putting the player first

11:45 - 12:30

Debate: Can innovation truly redefine the affiliate landscape?

12:30 - 13:15

Diversifying Affiliate Strategies – Thriving Beyond Google

14:30 - 15:15

The Future of Search – AI, Bots & Trust in Algorithms

15:15 - 16:00

AI Agents vs. Affiliates – Adapting to a Changing Landscape

16:00 - 16:45

Should the industry reset operator and affiliate deals?

11:45 - 12:30

Payments 2030: Where could new tech take the industry in 5 years?

12:30 - 13:15

AML 2.0: getting serious about fraud

13:45 - 14:30

Open Banking and Decentralization: where's it going and are we truly ready?

14:30 - 15:15

Omnichannel payments: from digital wallets to bricks & mortar terminals

16:00 - 16:45

Take your Pix: Payment Infrastructure in Brazil

11:45 - 12:30

The Regulatory Paradox: are stricter rules fueling the illegal market's rise?

13:45 - 14:30

Gambling disputes: who should adjudicate?

14:30 - 15:15

DACH in Black: Are affordability checks driving German players to the illegal market?

16:00 - 16:45

Positive play: re-orienting and reinforcing views of gambling

11:45 - 12:30

Brazil Leaders Panel: The bubble that just won't burst - looking back at the launch of sports betting

12:30 - 13:15

Latam Leaders: Latin America First - the home grown operators reinventing the game

13:45 - 14:30

Casino in Latin America: from Land-Based to Mobile

14:30 - 15:15

Mexico: Reaching Market Maturity, or More to Go?

15:15 - 16:00

Colombia's betting market in the balance: taxation vs innovation

16:00 - 16:45

Peru and the impact of ISC: all eyes on the Andes

20:00 - 01:00

SBC Summit Opening Party

06:30 - 21:00

Airport Badge Collection

09:00 - 18:00

Food Festival

10:00 - 11:00

Global Gaming Women Breakfast Meet-up

11:30 - 12:15

Keynote: Day Trading Attention

11:45 - 12:30

Eurasia Leaders Panel: Expansion or contraction - which way will the bridge between continents swing?

12:30 - 13:15

Making it in MENA: will the UAE and others join the fray?

13:15 - 14:00

Cryptocasinos & Emerging Markets – The Boom Continues

14:30 - 15:15

Georgia & Armenia lead the way

15:15 - 16:00

Telegram Casinos: Simplified Access, Crypto Payments, and the Balance Between Regulation and Growth

16:00 - 16:45

Gambling's Silk Road: Focus on Uzbekistan

11:45 - 12:30

The Shift to SaaS – Are Casinos Going Subscription-Based?

12:30 - 13:15

Land-Based to Omnichannel – Overcoming the Training Challenge

13:35 - 14:00

The Future of Bet Builders – Risk, Rewards & Tech Evolution

14:30 - 15:15

UX & UI in Sports Betting – Is the Interface Holding Players Back?

16:00 - 16:45

Payment innovation in new and emerging markets

13:15 - 14:00

When Social Disappears Overnight – TikTok Bans & the Future of Influencer Marketing

14:00 - 14:45

Can AI Content Rank on Google?

15:30 - 16:15

Beyond iGaming – Affiliate Trends & Tech Across Industries

16:15 - 17:00

HACK - How to implement AI in your business to get more bang for your buck!

11:45 - 12:00

Does player protection add to or subtract from the bottom line

11:45 - 12:30

European Leaders Panel: Old world, new way forward - how the most established brands are rethinking regulation and retention

12:30 - 13:15

Ethics of Advertising: Is It Wrong to Market Fun When You Know Some Will Lose Everything

13:15 - 14:00

Debate: Who's really responsible for gaming?

14:30 - 15:15

Does offshore always mean dangerous? - Player protection in black and grey markets

15:15 - 16:00

Can an ethical VIP scheme be profitable?

15:30 - 16:15

Problem gambling and crypto: is there a correlation?

11:45 - 12:30

European Leaders Panel: Old world, new way forward - how the most established brands are rethinking regulation and retention

12:30 - 13:15

Italy’s New Online Gambling Regime: A Game-Changer for the Industry

13:15 - 14:00

European Regulator Panel: Building a framework for communication

14:00 - 14:45

Crypto Capitals: a watershed year for alternative currencies

14:30 - 15:15

Over the Finnish Line: Regulation in the Nordics

15:15 - 16:00

Lottery Leaders Panel: Relevance and regulation

16:00 - 16:45

UK Leaders Panel: Uncharted waters

19:00 - 23:00

Affiliate Leaders Awards

19:30 - 01:00

C-Level & Operator VIP Dinner & Party

19:30 - 01:00

Payment Expert Summit VIP Dinner & Party

09:00 - 17:00

Food Festival

11:00 - 11:45

AI and Machine Learning in the World of Fintech

12:15 - 13:00

VIP Payments: How Are Casinos and Apps Alike Acquiring High Rollers Through Easier Transactions?

13:00 - 13:45

Attracting Capital: The Role of VC and PE in Fintech and Payments

13:45 - 14:30

Payment Innovation in New and Emerging Markets

11:00 - 11:45

Debate: ESG & Affiliation – Do Players Really Care?

12:15 - 13:00

The Next 12 Months: Where’s the Smart Money for Affiliates?

13:00 - 13:45

Over-Regulated Markets: Time to Move or Time to Adapt?

13:45 - 14:30

Affiliate Networks: Growth Hack or Costly Gamble?

11:00 - 11:45

Stop, Collaborate and Listen – Can Operators Come Together to Protect Players

12:15 - 13:00

Right Tech, Right Time: Monitoring Player Habits with Next-Gen Technology

13:00 - 13:45

Crypto and RG – Is It Safe to Play with Alternative Currencies?

11:00 - 11:45

US Leaders Panel: Sweeping the States – The Rise of Alternative Betting

12:15 - 13:00

Sweepstakes Boom – Sustainable Growth or Short-Lived Trend?

13:00 - 13:45

The Social Side of Betting – Peer-to-Peer, Gamification & Community

13:45 - 14:30

UX & the Betting Interface: How Microbetting’s Simplicity Could Attract a New Wave of Female and Younger Players

18:00 - 23:00

SBC Awards

20:00 - 03:30

Infinity Lisbon Closing Party