iGX Summit 2025

08:40 - Opening remarks: Gabriela Martins da Silva, Conference Director, iGX

08:50 - Chairman's welcome

09:00 - Keynote: The Future of iGaming: Leveraging Advanced Technologies to Rethink Customer Engagement - What Needs to be Reconsidered?

09:20 - Panel discussion: How to Invest Wisely in Technologies to Create Better Products and Ensure Competitive User Experience?

10:00 - Interview: From Concerns to Transformation: How FDJ United Transitioned to Marketing Without Fixed Roles

10:20 - Panel discussion: Ensuring the Future: How to Consider Regulation in Different Countries, Cybersecurity Threats, and Simplify Compliance Strategies to Gain Customer Trust?

11:00 - Morning Coffee Break

11:00 - Meet the Speakers

11:40 - Case Study: Casumo's "Umoverse" Strategy: A New Level of Gaming Experience

12:00 - Interview: Orchestrating Engagement: Using ML/AI to Manage Communication and Gamification, Creating a Personalized Gaming Experience?

12:20 - Case Study: Do Promotions Work?: How Codere Reduces Their Cost, Achieving Long-Term Player Retention

12:40 - Lunch Break

12:40 - Meet the Speakers

13:50 - Panel: Maximum Global Impact: How to Use Advanced Attribution Models to Track Conversions and Evaluate the Effectiveness of Media Campaigns?

14:30 - Fireside Chat: A New Level of CRM: Applying EEAT and AI Principles to Create Effective CRM Strategies with International Coverage and Sustainable Growth?

14:50 - Case Study: Thinking Globally, Acting Locally: Operational Growth Model from Superbet

15:10 - Case Study: Safe Gaming for a Young Audience: How to Add Features Enhancing UX and Supporting Brand Image?

13:50 - Case Study: Social Media Brand Optimization: Collaborating with Influencers and Creating Evergreen Content to Attract New Audiences

14:30 - Case Study: Playing with Gamification: Building Strategies that Evoke Emotions and Utilizing Motivational Psychology

14:50 - Panel: Increasing Loyalty through Experience: How to Use Insights to Differentiate Bonuses and Loyalty Programs, Adding Interactive Features?

13:50 - Masterclass 1: From Click to Player: How to Build Highly Effective Advertising Funnels in iGaming

14:50 - Masterclass 2: Cross-Selling Innovations: How to "Casinofy" a Bookmaker Product and Outperform Competitors?

16:00 - Interview: Catching the "Whales": How to Manage the VIP Player Lifecycle?

16:20 - Panel: Flexible Campaigns: How to Adapt Offers to Changing Players, Recommend New Products, and Maintain Attention?

17:00 - Panel: AI Serving the Player: How to Implement Artificial Intelligence Across all Customer Lifecycle Stages for Conversion Growth and Scalable Support?

17:40 - Chairman's Closing Remarks

17:45 - Networking and Cocktails

08:00 - Registration and Networking

08:00 - Inner Circle Closed Breakfast: Essence of True Leadership (by invitation only)

08:50 - Chairman's Welcome

09:00 - Interview: SportsBetting Mastery: Top 5 Technologies That Will Radically Change Betting and Increase Engagement

09:20 - Case Study: Effective TV Advertising: How to Build Media Campaigns Correctly to Increase Brand Awareness

09:40 - Fireside Chat: Explosive Growth: How to Apply Innovative Marketing Strategies Without Losing Brand Identity?

10:00 - Panel: Refreshing Casino Culture: How to Strengthen Digital Campaigns and Personalize Interactions to Attract a Wider Audience?

10:40 - Morning Coffee Break

10:40 - Meet the Speakers

11:10 - Panel: Targeted Work: How to Combine Advanced Attribution and Content to Create Successful iGaming Campaigns in a Competitive Environment?

11:50 - Interactive Case: Ideal Sponsorship: How to Build Partnerships with Sports Clubs and Entertainment Industry for Expanded Reach?

11:10 - Fireside Chat: Player Protection as Part of the Experience: How to Make Protection Part of a First-Class User Journey?

12:10 - Discussion Group: Efficiency of Every Interaction: How to Track Behavior and Send Relevant Messages Timely?

13:50 - Case Study: Safety First: How to Ensure Responsible Gaming and Compliance with Market Growth Conditions?